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Written in the USA. Read across the world.
Not Everyone Copies Apple

"[Apple is] going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do."

- Tim Cook in his first email to Apple employees as Apple’s new CEO sent August 25, 2011

"The path [Sony] must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains."

- Kazuo Hirai in response to being appointed Sony’s new President and CEO on February 1, 2012


Apple: {best, world, delight, proud} vs. Sony: {growth, businesses, accelerate, domains}

Not everyone copies Apple. 


  1. mobileordering reblogged this from aaplorchard
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    Focus.
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    A colon, an en-dash, a comma, and two semi-colons. This sentence was designed to obscure meaning - but to give the...
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    true philosophy of a company. What drives it? What makes it tick? This is a good example
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